17 Jul - How Acrisure Arena Doubled Earning Potential by Championing Autonomous Checkout
Acrisure Arena, a cutting-edge entertainment venue in Palm Springs, California, was built with technology and sustainability in mind. But even with self-checkout concession stands, long lines persisted, frustrating fans and costing the arena potential revenue.
That's when they decided to ditch the lines – and double down on earnings – with autonomous store technology.
The Problem with Self-Checkout (Even in a High-Tech Arena)
Even in a cutting-edge, high-tech venue like Acrisure Arena, owned & operated by Oak View Group, the self-checkout model just wasn't cutting it. The problem was simple - while the intention was to speed things up, the reality was that fans were still facing frustrating wait times at the registers.
This meant more than just unhappy customers - it was a missed opportunity to boost concession sales and keep fans engaged and satisfied throughout the event. Acrisure Arena knew they had to find a solution that could truly deliver the seamless, frictionless experience their guests expected.
The Autonomous Solution
Determined to provide their guests with the seamless experience they deserved, the team at Acrisure Arena sought out a cutting-edge solution. They found the answer in AiFi, a pioneer in autonomous store technology.
Working closely with their existing construction partner, Ikoniq, Acrisure Arena was able to efficiently transform one of their traditional self-checkout stores into a fully autonomous experience. In a lightning-fast 48-hour turnaround, the five original self-checkout kiosks were swapped out for AiFi's advanced camera-based system.
This rapid, non-disruptive deployment allowed Acrisure Arena to quickly get the new autonomous checkout up and running with minimal impact on operations. It was a seamless transition that would soon reap major rewards for the arena and its guests.
The Winning Formula: Speed, Convenience, and Increased Spending
The shift to autonomous store technology has been a true game-changer for Acrisure Arena and its fans:
- No More Waiting Game: Fans can now grab their snacks and drinks in an average of just 30 seconds, with zero time spent waiting in frustrating lines. Happy Fans,
- Bigger Sales: And the benefits don't stop there. This enhanced convenience has led to a significant uptick in average transaction value, with fans now spending an average of $31 per visit. The connected, engaging environment has them eager to spend more.
- Revenue Scores Big: The numbers speak for themselves - the autonomous store is on track to generate over double the revenue of its self-checkout predecessor.
This highlights how a positive overall experience – from a frictionless checkout to a welcoming atmosphere – can encourage customers to spend more.
Final Thoughts
Acrisure Arena's autonomous checkout success is a powerful testament to the transformative potential of innovative solutions in sports and entertainment. By prioritizing the fan experience, they've eliminated a key pain point and unlocked new levels of revenue and operational efficiency.
As other venues face similar challenges, Acrisure Arena stands as a shining example of how autonomous store technology from partners like AiFi can deliver a true win-win - delighting guests while driving measurable business results.
Want to learn more about how they did it? Check out the full case study.