Leadership Team

Empowering Businesses To Optimize Through Industry Leading AI-Powered Solutions
Shopping Made Better

Our Leadership Team

Learn more about us by meeting our passionate leadership team and come join us on this journey as we change the retail world!

Steve Carlin of AiFi

Steve Carlin


Steve has built a steady career in commercializing and scaling brands and business and is an advisor to more than a half dozen startups. He has held leadership positions at companies such as, P&G, Ubisoft, and Facebook. Most recently, he was President and Chief Strategy Officer at SoftBank Robotics, for which he led the go-to-market strategy for its retail-facing autonomous solutions.

Joao Diogo Falcao of AiFi

Joao Diogo Falcao


A lifelong engineer, Joao’s experience with technical product development led him to find a niche expertise in shaping AI-powered retail checkout. He holds a PhD from Carnegie Mellon University. As co-founder, he has helped grow AiFi to have the largest number of camera-only, computer-vision powered stores around the world.

Joe Jorczak of AiFi

Joe Jorczak

Head of Revenue

Throughout his 20+ year career, Joe has held leadership roles at large tech companies including Zendesk, Oracle, Medallia, and IBM. In his most recent role at Yext he led solution development, value messaging, customer engagement, and go-to-market strategy. Jorczak holds a degree in English from Penn State and an MBA from the Goizueta Business School at Emory.

Marge Anderson of AiFi

Marge Anderson

Global Head of People

Over the past 25+ years, Marge has held various strategic, executive leadership positions focused on attracting and developing talent in both the corporate and non-profit worlds. She has dedicated her efforts in the last 10+ years to helping start-ups create people-centric environments that cultivate engaging cultures enabling them to scale.

Aine Riordan of AiFi

Áine Riordan

Global Head of Partnerships

Áine comes from a consulting background, leading and delivering large scale technology transformation programs, operations, and enterprise performance initiatives in industries including retail and FMCG. Core to her experience is  collaborating effectively with strategic partners to bring clients transformative digital visions to life. A passionate driver of innovation, digital and emerging technology, she leads AiFi’s Global Partnerships function.

Fabio Pelho of AiFi

Fabio Pelho

Global Head of FP&A

Fabio has an industrial engineering background and 10+ years in corporate finance managerial positions at Sillicon Valley startups in the Agroindustry and Coporate Banks sectors, helping to build companies from the ground up. He is a former member of Financial Committee and Advisory Board at Copersucar S/A, one of the biggest ethanol traders globally.

Sean Reardon of AiFi

Sean Reardon

Global Head of Operations

Sean is a decisive and proven executive, with experience working for Startups and Fortune 500 companies in global supply chain and operations leadership roles. He is well-versed in establishing operational synergy across global sites, optimizing import-export transactions and achieving regulatory and trade compliance. While working for billion-dollar companies like Hasbro, EMC, Sensata and SoftBank, Sean routinely built performance cultures that achieved aggressive unified goals.

AiFi team member Dan Segal

Dan Segal

Global Head of Legal Affairs

Dan is an accomplished attorney with over 20 years of legal experience. After obtaining a BA magna cum laude from Duke University and a law degree from New York University, Dan began his career at Shearman & Sterling advising global corporate clients. Dan is an alumnus of Research Triangle Institute (RTI) and served as Deputy General Counsel for Fetch Rewards, a unicorn startup and the world’s largest shopping rewards mobile app.

Working at AiFi

As the leading platform in frictionless checkout technology, our values are built around providing the most innovative solutions that solve the needs of each and every one of our customers. AiFi’s work ethic is characterized by enthusiasm for what we do and a passion for excellence which inspires us to work smarter and uncover new possibilites in the world of AI.




Join Our Growing Team

AiFi prides itself in diversity with team members from across the globe, bringing unique views on how to solve problems and deliver the highest quality solutions to market. View our current openings and come work with us!

Harnessing the Power of AI to Make Shopping Better for Everybody